ROLE
Art Director | Sr. Visual Designer

CHALLENGE
Drive awareness and enrollment for Aetna Medicaid’s open enrollment period.

SOLUTION
I led a team of designers, writers, and video producers to create a 360° marketing campaign with impactful visuals and targeted messaging. The campaign simplified healthcare choices, engaged diverse audiences, and encouraged enrollment across digital, social, print, and video platforms.

IMPACT
The campaign increased awareness and enrollment, strengthened audience trust and engagement, and secured repeat business from the client.