ROLE
Sr. Visual Designer

CHALLENGE
Enhance the event experience by making navigation seamless and intuitive.

SOLUTION
I designed wayfinding signage, booth marketing, and mobile app screens for major events like Dreamforce and the Trailblazer Developer’s Conference, ensuring attendees could easily navigate and customize their schedules.

IMPACT
The clear, user-friendly designs improved attendee experience, reducing confusion and allowing them to focus on networking, learning, and engagement.